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Email & SMS for DTC brands on Shopify and Klaviyo

Grow your profit,
not your ad spend.

We turn subscribers into first-time buyers, and first-time buyers into repeat customers, with strategies and systems built around your brand.

Let’s chat See how we work

Our mission

extra revenue for your brand

Stop paying twice for the same customer.

Ads get more expensive every year, and most brands go quiet after the first order. We turn the customers you’ve already paid for into repeat buyers, aiming to add 25–40% to your revenue, with email doing the heavy lifting and SMS supporting it.

Problems most brands face

  • Buyers order once and disappear.

    We build post-purchase emails and value offers that give them a reason to come back for a second order.

  • Every email goes to everyone.

    We build segments from your store data with custom integrations, so each customer gets the message that fits.

  • Discounts are the only reason to buy.

    We design emails around your brand, so customers buy for more than a code.

What we do

Everything your list needs to keep selling.

  • Audits

    Identify gaps in your email setup, flows, list health, and signup forms.

  • Segmentation

    Use customer behavior, purchase history, and engagement to send more relevant messages.

  • Flows and campaigns

    Automated journeys for first and repeat orders, plus campaigns built on real customer insight. No recycled templates.

  • A/B testing and CRO

    Test messaging, offers, and signup forms to improve conversions using real data.

  • Deliverability

    Review list hygiene and sending practices to support inbox placement and sender reputation.

  • Retention

    Find opportunities to encourage repeat purchases, reduce subscription churn, and increase customer lifetime value.

Our process

Your first 90 days.

Here’s how we fix it. Three stages from research to results, and you always know what we’re doing and why.

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  1. 01

    Research

    We learn your brand before we build anything.

    • Customer profiles: what they want, what stops them buying
    • Competitor review and gaps you can own
    • Brand voice and offer documents written for your team
    • Every email starts from real insight, not a template
  2. 02

    Build

    Your plan turns into live emails in 15 days.

    • Flows, campaigns and segments set up in your account
    • Copy and design handled for you, start to finish
    • Sending set up properly so you land in the inbox
    • Every message built to raise order value and repeat orders
  3. 03

    Grow

    Launch is the start. Every month after, results build on each other.

    • Monthly A/B tests and flow improvements
    • Personalization from what customers tell you directly
    • New flows added as your brand grows
    • New offers tested, plus subscriptions if they fit your products

Portfolio

Emails your customers look forward to.

Every email is designed around your brand and written around what your customers care about. Never a template with your logo dropped in.

  • Welcome and onboarding
  • Abandoned cart and browse
  • Post-purchase, reorders and win-backs
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Concept designs shown. Client work and results are added as they’re approved.

New message

To: DTC founders looking to scale their profit

Subject: Sending good emails is the bare minimum

Why Prime Retention

We work differently.

Your list is full of people who already know your brand. Most brands waste it: no plan, old flows, one email for everyone. Meanwhile, ads cost more every month.

We map your customer journey, from first signup to repeat order, and tell your brand’s story at every step. Each flow runs on your store data and custom integrations, and gives people reasons to buy beyond a discount.

We report on what matters: repeat purchases, lifetime value and profit. Core flows go live within 15 days, and we aim to add 25–40% to revenue from customers you already have.

Interested?

Book a free audit

Who you’ll work with

A small team that knows your account inside out.

You won’t be passed between departments. The same four people plan, write, design and run your emails, and you always know who to talk to.

  • Ankit Chapagain, founder and strategist at Prime Retention

    Ankit Chapagain

    Founder and strategist

    Mountains, emails and strategies.

  • Parbat Sunuwar, marketing automation engineer at Prime Retention

    Parbat Sunuwar

    Marketing automation engineer

    Builds automations that help brands grow their profit.

  • Deependra Sunuwar, designer at Prime Retention

    Deependra Sunuwar

    Designer

    Designs emails and shops that drive clicks and revenue.

  • Dinung Rai, copywriter at Prime Retention

    Dinung Rai

    Copywriter

    High on matcha and copywriting.

Book a free audit with the team

FAQ

Questions, answered.

Still unsure about something? Send us a message below.

That’s a common story. Many agencies just run Klaviyo: they send what’s on the calendar and call it done. We design the whole retention system around your customer journey, with behavior-based flows and A/B tests every month. And we track LTV:CAC, what each customer is worth against what it cost to win them, not just open rates.

Klaviyo is our main platform, and we also run email and SMS on Omnisend, Mailchimp, Attentive and Postscript. Starting from scratch? We’ll recommend the best fit for your Shopify store and get it ready to send.

No. You pay month to month, with no hidden fees and no lock-in. If we don’t deliver, you’re free to leave.

It depends on your traffic, list size and starting point. Automated flows start working as soon as they go live, and the audit gives you realistic expectations before any work begins.

Book a free audit call. We’ll ask a few questions about your brand, review your current setup and show you what we find.

Free audit

What you get from the free audit.

A real look at your account and a plan you can use, whether or not you work with us.

  • A walkthrough of your account

    On a call or a recorded video, we go through your flows, campaigns, segments and list health.

  • Your three quickest wins

    The changes likely to make the biggest difference first, ranked by effort.

  • A 90-day roadmap

    A clear plan you can run yourself or with us. No obligation either way.

Contact

Let’s collaborate

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Or email hello@primeretention.com